UX Design

A strong creative design represents one of the most critical elements to having a successful website. And the secret to an attractive website not only hinges on its aesthetic beauty, but also on how well it delivers an overall user experience. 

The first thing that a webmaster needs to understand is that web traffic is impatient and frivolous. Once they have landed on your pages, 3 essential questions must be answered:

 - Where Am I?

 - What Can I Do Here?

 - Why Should I Do It?

And if these questions cannot be answered in the next 10 seconds, then it’s over to the next better website.

"The chief enemy of forward momentum is confusion," Marketing Experiments states. "One of the ways to overcome this inherent confusion is to hit the Back button." The Back button is to a customer what a soother is to a baby. It's very comforting to hit that Back button and get away from all that confusion.

We believe that a good website stems from taking the effort to understand your product, customers, and vision. A well thought through strategy, coupled with clear concise goals, will ensure that a website remains meaningful and relevant to consumers for a longer period of time. 

This is what we aim to achieve with every website we create, big or small.

Why CSS is better than HTML Tables?

CSS which is also known as Cascading Style Sheets, have been used by millions of popular websites over the years. It is a tool that we use too. However, a common argument in the industry is what makes CSS better than HTML tables?

For starters, CSS works a lot better than HTML where SEO is concerned. With a more ‘crawler friendly’ layout, search engine spiders are able to navigate CSS pages much faster than they would be HTML.

Also, CSS-based layouts tend to load faster than HTML ones. This is because content and images are stored in HTML files while visual information is stored within the CSS files, As a result of this conversion, codes are being minimized and this allows the pages to load faster. On an average, CSS-based layouts have 170 lines of code while table-based layouts have 245. This converts to approximately twice longer to load a page. Fast loading of a web page is necessary to attract larger number of visitors to your site.

Finally, it is much easier to redesign your website simply by editing the CSS files. If tables are used, individual files will have to be opened and edited.  In the case of CSS, only the particular file would have to be edited. In the long run, CSS designs are more flexible while table-based designs are more rigid.