This is by far, still one of the most effective channels of online marketing… but only if done correctly.
At Maxias, we have our own dedicated email marketing specialists and systems to help you better develop and execute your EDM campaigns.
In addition, you will also have access to full reports to help you determine what worked best and how you can plan for the future.
This certainly beats doing a blast without ever being able to know if it was effective.
Our Email Campaign System
- Manage lists and subscribers
We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you've got a small list, or need to get your hands dirty with segmenting, personalization and autoresponders we've got you covered. Our Email Campaign System automatically handles all new signups, unsubscribes, bounces and even spam complaints for you behind the scenes. Keep on the right side of spam laws without having to think about it.
Every email you send includes a single-click unsubscribe link and our preference center feature lets your subscribers manage their own subscription. We handle the ugly side so you can focus on what you do best.
- Reporting & Analytics
For every campaign you send we provide a beautiful set of real-time reports allowing you to accurately measure the effectiveness of each campaign you send. Go beyond opens and link clicks and measure your campaign related social activity, sales and ROI.
The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.
See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam. Sending for clients? Easily give them access to only the reports you send on their behalf.
Why it works
Email marketing works for a variety of reasons...
- It allows targeting
- It is data driven
- It drives direct sales
- It builds relationships, loyalty and trust
- It supports sales through other channels
Modern email marketing services and solutions support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis.
And every email campaign you send out generates a heap of actionable data you can use to refine your approach and messages.
Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.